Surf-inspired women’s active swimwear brand Calavera has launched a collection of limited edition tattoo print suits, designed by renowned artist Kim Saigh of television series LA Ink. For each suit sold, 50% of profits will directly benefit the Keep A Breast Foundation, supporting their mission of breast cancer eradication by educating young people about prevention, early detection, and cancer-causing toxins.
In order to support Keep A Breast, Calavera Founder Anna Jerstrom recruited the talents of renowned tattoo artist Kim Saigh; the result is a feminine and iconic floral print, inspired by the significance of this charitable partnership. In the lead up to the launch, Anna showed her commitment and passion for the program, by having Kim Saigh tattoo the signature print on her torso.
The pink, black and grey tulip motif will be available in two styles; Calavera’s best selling “Siren” bikini top (USD $65) and the one-piece “Leotard” suit (USD $126). From June 3rd, both styles will be available for sale online via the Urban Outfitter’s fitness and outdoor apparel division, Without Walls (withoutwalls.com) and the Calavera website (calaveraswimwear.com)
Regardless of size, shape or scars, every woman’s body is a work of art. My hope is that women will wear these swimsuits with a sense of empowerment, beauty and strength,” says Calavera Founder Anna Jerstrom.
Calavera also joined forces with renowned photographer Alberto Guglielmi, to produce a short film that visually portrays the story behind the limited edition print; from being tattooed on Calavera’s founder, being body painted on to the chest cast of a breast cancer survivor, and finally being created into a one-piece swimsuit, worn by actress and avid surfer Tanna Frederick. Professional longboarder and esteemed photographer,Kassia Meador concludes the video with an important message reading, “every woman’s body is a work of art.”
This is the latest in an ongoing collaboration between Calavera and Keep A Breast. In September 2013, Calavera hosted a “Surfing for Survivors” event at Santa Monica beach, throughout which Keep A Breast cancer survivors took to the waves, with the same vigour and bravery they used to manage their illness.
Shaney Jo Darden, KAB Founder says of the partnership, “Calavera and The Keep A Breast Foundation are two innately aligned brands, brought together by their similar missions to inspire and support young women. I hope this tattoo print suit will be worn as a reminder for women to stay active, get educated, and be empowered.”