With the new year less than a week away, Patagonia is challenging consumers to a new way of living. With all the discounts amongst thousands of stores that are meant to entice people into buying more than they need, Patagonia would like to send an alternative message to its friends, family and customers; one that explores the quality of the things we own and the lives we live.
The Malloy Family (Patagonia Surf Ambassadors) created an inspiring short film of Patagonia customers sharing their adventures while wearing their Patagonia gear, which is made to stand the test of time.
The film, Worn Wear, shows the meaning of loving what you have and not needing more than life and adventure. This short film takes you to an off-the-grid surf camp in Baja, Mexico, a family’s maple syrup harvest in Contoocook, Vermont, an organic farm in Ojai, California and into the lives of a champion skier, a National Geographic photographer, and a legendary alpinist. It also features exclusive interviews with Patagonia founder Yvon Chouinard.
Watch the entire film here:
Patagonia hopes to encourage others to celebrate the stuff they already own. In addition to premiering the film in 15 retail stores on Black Friday, Patagonia also unveiled their new repair program with iFixit. Together, the companies co-published a series of free repair guides for Patagonia clothing. Patagonia is the first apparel company to partner with iFixit in an effort to encourage customers to repair old products instead of buying new.
Patagonia will also sell an Expedition Sewing Kit (MSRP $30) in its retail stores and online, complete with a machined awl made of high-quality aluminum, heavy-duty needles, various selections of thread, and patch material.