Electric ventures to Australia to check out Oscar ‘Ozzie’ Wright’s Northern Beaches hideout along with San Clemente’s Dane Gudauskas. The two athletes score a few fun sessions as they travel around in various vehicles enjoying the mellow moments in life. With the launch of their new ‘Atramental’ campaign, Electric‘s part one of their new series featuring Wright encompasses the candid moments, classic style and good vibes that Electric knows and loves. 2013 brings a revitalized Electric identity, reengineered logo, expanded product lines and a newly launched website. With the evolution of the brand comes the launch of the ‘Atramental’ campaign. Derived from the process ‘to atrament’, turning an object to black, ‘Atramental’ focuses on a pure and honest form of documentation.