As a bold and brilliant skateboard created by girls and for girls, the signature skateboard collaboration by Cindy Whitehead “GIRL is NOT a 4 Letter Word” has been created to encourage all female skaters to take action with their passion. Creatively designed by former Professional Skateboarder and current Sports Stylist Cindy Whitehead with creative director Nano Nobrega of Dusters California (a division of Dwindle Inc.), and in conjunction with Longboarding for Peace, “GIRL is NOT a 4 Letter Word” is aimed to promote and inspire this generation of female skateboarders. A portion of the proceeds will go to GRO (Girls Riders Organization), a non-profit that helps to inspire, educate and support girls in action sports.
A clear message is displayed on GIRL is Not a 4 Letter Word. | Photo: Cindy Whitehead
After much time and thought invested in the board, the “GIRL is NOT a 4 Letter Word” was recently launched at the 2013 Vans Warped Tour during the summer. With lettering of neon and metallic ink and a custom skull embedded in the grip tape, the board stands out boldly and can now be purchased in stores worldwide for all.
Dusters California and Cindy Whitehead present their new board. | Photo: Cindy Whitehead
As a strong advocate for women in action sports, Cindy Whitehead has been involved in the exposure and progression of the cause since the beginning. Born and raised in the Southern California lifestyle, Cindy picked up skateboarding and surfing at a young age in the 70’s. It wasn’t until soon after that she became one of the most dominant vert and freestyle skateboarders of her time. At 16 years old, Cindy turned pro and was one of the only women to make the centerfold of a skateboarding magazine. Whitehead became one of the top female vert, bowl and half-pipe skateboarders in the United States, picking up sponsorships by Tracker Trucks, Sims Skateboards, Puma Tennis Shoes, Rector and Fly-a-Way Helmets.
Still active in many athletic pursuits as a sports stylist, Cindy Whitehead has also collaborated with companies such as Gatorade, Nike, the NBA, and athletes including Tiger Woods, Kobe Bryant and Mia Hamm. Hardcore on many levels, Whitehead made headlines last year by skateboarding down the closed 405 freeway in Los Angeles.
Cindy Whitehead shows how it’s done. | Photo: Cindy Whitehead
Recognized for the great impact she has on sports, Cindy was recently asked to donate some of her professional skateboarding memorabilia of the 70’s as well as the prototype of the “Girl is NOT a Four Letter Word” board and it’s original artwork, to the Smithsonian’s National Museum of American History’s sports collections on June 22, 2013. At the Smithsonian Museum’s Innoskate in Washington, DC, Cindy was asked to speak about skateboarding and fashion at the event along with skateboard legends Tony Hawk & Rodney Mullen.
The sports stylist makes life a breeze on her board. | Photo: Instagram/ @sportsstylist
Cindy Whitehead gives advice to all female skateboarders, “Take every dare that comes your way. You can sleep when you’re dead.”