The story begins with two friends, Alex and Andrew on a surf trip…
to Bali Indonesia that would inevitably change their lives and the fate of the ocean. Devastated by the amount of plastic in the ocean, they set out to find out why no one was doing anything about it. One afternoon they came across an old fishing village where fishermen were literally pushing their boat through piles of plastic that had washed up on shore. The two surfers realized that the proliferation of plastic threatened both the ocean environment and the fishermen’s livelihood. Could the fishermen use their nets, they wondered, to pull the plastic from the ocean? This idea stuck with the 2 surfers and they knew it was time to hit the drawing board. After realizing that the demand for seafood was driving the fishermen to focus on fish instead of plastic, they knew they had to create something that could fund the desired cleanup efforts. This is how the 4ocean Bracelet was born.
Made with recycled materials, every bracelet purchased funds the removal of 1 pound of trash from the ocean and coastlines. In just over two years, 4ocean has removed 3,940,523 pounds of trash from the ocean and coastlines.
4ocean currently operates out of multiple countries and employs over 150 people worldwide. Operations outside the U.S. are located in Haiti and in Bali where collectively 4ocean employs over 150 people in local communities. This includes captains and crews.
4ocean has pulled close to 4 million pounds of trash and plastic from the ocean and coastlines since the business opened its doors in January 2017.
In Haiti alone, 4ocean’s team has pulled over 13,000 pounds of trash a single day. 4ocean’s Bali crew has pulled a whopping 33,000 pounds of trash in a single day.
4ocean gives ocean plastic a monetary value while incentivizing people all over the world to change their behavior!