Adidas has come out with a shoe line that has ocean activists captivated.
Adidas paired up with Parley for the Oceans to create an eco-friendly shoe line made from recycled ocean plastics.
A message from Parley for the Oceans:
Here are the problems our ocean is currently facing. A massive amount of plastic trash ends up in our oceans every year. The ocean currents have formed five gigantic, slow-moving whirlpools where the plastic collects, nicknamed Vortex. Recent studies indicate that at least 5 trillion pieces weighing over 250,000 tons are now floating in the world’s oceans. The majority of the plastic debris sinks or remains in the Vortexes, however, a significant percentage of it washes onto our coastlines daily.
After sunlight photodegrades the plastic into small pieces, aquatic life and seabirds mistake these fragments for food and ingest it.
While it’s difficult to know exact figures, a 2012 report from WSPA indicates that between 57,000 and 135,000 whales are entangled by plastic marine debris every year in addition to the inestimable – but likely millions – of birds, turtles, fish and other species affected by plastic marine debris.
New studies show that ingested plastic damages the internal organs of fish. This raises the question about the safety of our seafood.
In this day and age, human consumption and pollution are at an all-time high. The Straw Free Campaign by the National Parks Services confirmed that on average American’s use over 500 million straws per day. We know how detrimental plastics, if not disposed of correctly, can majorly affect our world.
That’s why the internet broke when the Adidas brand recognized the heavily discussed social issue and came up with an efficient way to get involved without compromising their reputable brand.
Everything Adidas does is rooted in sport and technology. The responsive running shoes made entirely from ocean plastic are described as following:
These women’s running shoes are created with yarn made in collaboration with Parley for the Oceans. They have an Adidas Primeknit upper built with yarn spun from Parley Ocean Plastic™. The Boost midsole absorbs the force from your footstrike to release it at push off for a super-charged ride. The women’s-specific design offers adaptive support, comfort, and stability. Wet or dry conditions, a grippy outsole delivers sure-footed traction.
“By 2020, Adidas wants all of their shoes to be made using recycled plastic, which is good for the health of the planet, but it’s good to know that their first foray into sustainability has been a success”. – Business Insider
So if you’re looking for a brand that provides technologically innovative and quality products, as well as a positive environmental impact, consider Adidas!