Our mission at Waves Not Plastic is to bring awareness to plastic pollution through passion! This organization has been established for ocean enthusiasts like you to make a difference in communities around the world. We strive to clean up our oceans and change the tide on how our world refuses, reuses, reduces, and recycles. Make the pledge and refuse single-use plastic. Do what you love, take care of the environment and make a difference!
The brand educates local ocean enthusiasts. Morocco possess an amazing population of second generation surfers. Their warm and welcoming personalities combined with their love for the ocean and surfing, provide access to a valuable resource and partnership.
They also inspire traveling surfers. International travelers love to visit the beautiful country of Morocco. Comfortable weather, perfect surf, and the amazing hospitality shared by the locals draws thousands of surfers every year. Countless days are spent surfing world class waves while an unsightly amount of plastic washes upon the shores. Why not return the stoke from perfect waves and help our oceans? After surfing all morning, spend that next hour after lunch waiting for the tide to change and pitch in.
They are also involved in global beach cleanups. A primary objective of WavesNotPlastic.org is to organize and manage beach cleanups in impacted areas. With the support and assistance of Moroccan Surf Adventures we have applied resources in Morocco, Africa, to create community involvement and assist in cleaning our shorelines.
The locals are also educated on the use of single use plastics and these countries are provided water purification systems. Traveling to a far off destination and unsure about the drinking water? Single use water bottles suck and really stack up. Even if the surf is small you can still find ways to play in the water. Waves Not Plastic .org in action! Two separate purification systems showcased in the video to the right, both no larger then a reusable canteen – both carry on approved. No chemicals needed! Making a difference at camp with Moroccan Surf Adventures.
Nicaragua, Central America
As an organization, our primary goal is to educate and encourage individuals to get involved and make a difference. The first thing that I noticed in Nicaragua was a young generation of surfers with a passion for the ocean.
A unique correlation was that the livelihood of their families depended on the ocean environment. From fisherman to small business owners, the success of their careers was directly affected by the health of the ocean.
However, I also noticed a major problem. These same individuals who love spending time surfing in the ocean were not doing a good job of taking care of this precious resource. Garbage was thrown into creeks that directly feed into the ocean. Waste was discarded on beaches and left for the tide to wash it out to sea.
These bad habits were not acted upon out of a dislike for the ocean, they were due to a lack of education and understanding on the harmful effects of pollution and plastic in the natural environment.
Similar to our work in Northern Africa, an education platform was developed and shared with these local ocean enthusiasts. The solution: find a common platform that inspires these individuals to make a difference. The answer was simple. SURFING!
Youth surf camps and competitions –
Learning can be fun, and what better way to teach surfers than to go surfing? Our education and outreach program picked up speed in Nicaragua by hosting a beach cleanup and surf contest for the local kids. Waves Not Plastic produced a Surf Contest at Remanso beach that kicked off with both locals and traveling surfers participating in a beach cleanup. The event was a success and the message was clear, “Do what you love and give back along the way.”
The kids hit the beach to clean things up and then hit the water to showcase the incredible talent of Nicaraguan surfers. Everyone left the beach that day with something special, including first place finisher Diego and his new surfboard, compliments of Used Surfboards Hawaii.
“I will never forget this special experience and the stoke that these young kids shared for the ocean. While surfing a few days later with some of the kids that participated in the event, a young surfer paddled up to me, pulled a piece of plastic out of his pocket that he had collected from the water and handed it to me with a huge smile on his face. ” – Jeff Lenore
Founder / CEO, Waves Not Plastic .org
California, North America
California is our home. It’s where we grew up surfing. Fortunately, California possesses an incredible wealth of environmental organizations that are currently operating in the Golden State. One of our favorite projects at Waves Not Plastic is to assist these organizations in protecting and healing ocean environments.
Our platform in California consists of developing an education and outreach program. With the assistance of our friends we have teamed up with some outstanding organizations to make a difference in our communities.
Our mission is to bring awareness to plastic pollution through passion! Fortunately we have a few friends who don’t mind getting stoked. The team at Waves Not Plastic joined our friends at San Francisco Surfrider and some incredible local organizations to produce a beach cleanup focused around a fun event.
Join Waves Not Plastic as we support the California Coastal Commission in celebrating California Coastal Day. We will be hitting the beach to produce a fun-filled afternoon focused around another great beach cleanup. Bring your friends as we enjoy surfing, yoga, and a day of fun on the beach.