REDBULL PRESS RELEASE
Oahu, Hawaii – (April 2018) – In the summer of 1987, surfing was on the cusp of mainstream popularity. The surf apparel industry was undergoing major changes and preparing to explode. Brands and surfers alike remained unknown to the mainstream, and athlete’s lifestyles held onto the mystic nature of easy- going surf culture.
Enter Mad Wax: a surf film that borrowed its title from a somewhat better known movie franchise, and was built around a block of surf wax with teleportation powers. The idea is that the surfer rubs the wax on the board, imagines where they want to surf in the world, and with an 80s-sound effect and some movie magic, they are immediately zapped to the location of their dreams to ride the wild surf of the world! “Surf films have evolved. I remember I used to watch surf movies in theaters and watch waveafter wave of perfect Pipeline” says Clarke-Jones, “I remember thinking, this is good for the first fewwaves, but then it gets boring. The evolution that came from films like Mad Wax and Kong’s Island felt like it was more expressive of what surfing was all about…having fun!”
Mad Wax also launched the career of Ross Clarke-Jones (RCJ), a former championship tour surfer turned big wave pioneer and Storm Surfers 3D star who eventually became the first non-Hawaiian surfer to win The Eddie at the ever-infamous Waimea Bay.
RCJ went on to become one of Red Bull’s first ever southern hemisphere athletes, and at 51 years of age remains the longest serving Quiksilver athlete in history. Best yet, he still charges Nazaré with the same reckless abandon of someone less than half his age. In 2016, he was runner-up to John John Florence at the Eddie contest. Not only has RCJ not skipped a beat in his big-wave career, he’s continuing to push the envelope and reset the standards of big wave surfing.
30 years later, homage is finally being paid to the cult film that defines the surf culture of the
1980’s. Together with fellow athletes Caroline Marks (youngest ever person to qualify for the world tour in 2018), Kanoa Igarashi (2017 Pipe Masters runner-up) and Leo Fioravanti (World Tours only Italian surfer), RCJ is “passing on the wax” to a new generation. Upon giving his last remaining bars of the magicformula to these new surf prodigies,’ RCJ hopes it inspires them to ‘Go Mad!’
“Go Mad! is just a really fun way of giving everyone a unique look at surfing and giving us the chance show off our acting skills too,” laughs Marks. “There is nothing else like it out there and that’s whatmakes it special to be a part of!”
Complete with full ’80s effects and graphics, the 5-minute digital short also features music from GANGgajang – the Australian band that scored the original film and launched to success as a result.Check out the track and a whole slew of surfing’s most definitive tunes in a Spotify playlist curated byRed Bull Music: https://win.gs/Go-Mad-Spotify-Playlist
Three decades later the madness lives on and will be entrusted to the hands of surfing’s next generation. “Train hard, live a good lifestyle, but take some time to have fun and enjoy the ride… Go mad!” says Clarke-Jones.
For more information visit: https://win.gs/Go-Mad-Retro-Surf-FilmTo download photos, please visit: https://win.gs/Go-Mad-Photos
ABOUT THE ATHLETES:
Kanoa Igarashi has been surfing for as long as he can remember. His dad first put him on a surfboard in his hometown of Huntington Beach, USA at the age of just three, and the Californian native hasn’t looked back since. Hetook to the sport with natural talent, competing in his first surf contest (which he won) at the age of six. Since then, Igarashi, whose parents immigrated to the US from Tokyo, Japan, has taken the surf world by storm. At age 14, he became the youngest surfer ever to win the US National Championships for under-18s and that same yearwon the Governor’s Cup at the Surfing America Championships and took second in the King of GromsChampionships. In addition to competitions, Igarashi has appeared in a bunch of stellar surf films, but his ultimate goal is to one day win the ASP World Championships – the most elite tour in surfing. If things keep going his way,that day might also be sooner than he thinks. “It’s a confidence booster knowing that younger people can stillcompete on the same level as the top pros,” he says.
Caroline Marks is determined to become the best surfer she can be, buoyed by multiple overall national titles and international crowns. Born in Boca Raton, Florida, and the face of the future for East Coast surfing, Caroline initially followed her two older brothers’ lead into the ocean before finding her own path on the competition circuit. Her competitive spirit and drive were awakened after winning her first event, a local neighborhood contest across the street from her house, at age nine. By 15, her impressive resume included 2016 International Surfing Association Under 16 Champion, 2015 and 2016 Vans US Open Pro Junior Champion, NSSA Open Girls National Champion of 2015 and 2016, member of the SpaceCoast Surfing Hall of Fame and 17 national titles. Caroline also currently holds the record for the youngest female to compete in a World Surf League Championship Tour event. Forced to sit out the 2015 season with a broken ankle, Caroline’s time away from the water afforded her the opportunity to grow mentally to complement her physical prowess. She missed the 2015 International Surf Association Championships as a result, but came back stronger than ever to win the 2016 event, putting the stamp on her full recovery. For Caroline, surfing is an accurate metaphor for life, in that learning to handle all of the variables Mother Nature throws at her is a necessary skill to possess and nurture as her career progresses. With her sights set on becoming the best female surfer, she is well on her way with an outstanding young career.
Leo Fioravanti’s an Italian original, transcending the boundaries, blasting the tail and carving on rail with the best surfers his age. He takes his act beyond the Mediterranean and turns heads wherever he goes. Family man andItalian food aficionado says that his most emotional career moment was “winning the Junior World Championships after six months without surfing.” Fioravanti’s biggest dream in life is to win the world league.
ABOUT THE PRODUCTION COMPANY
Go Mad! was co-produced with World Wide Mind and directed by Ben Nott, the brain behind 2013 feature surf drama, Drift: http://worldwidemind.com
FOR ALL MEDIA INQUIRIES, PLEASE CONTACT:
Sky Dickinson, email@example.com – 310-745-8904