Oakley Surf Shop Challenge Lands in New Jersey 4/11

CARLSBAD, Calif., April 10, 2017 – The 2017 Oakley Surf Shop Challenge Northeast regional qualifier has been called on for Tuesday, April 11th at 16h Street in Belmar, New Jersey. New Jersey-area shop teams will compete for the chance to represent their region against six other regional qualifiers from Southern California, North Carolina, Florida, Northern California, and Hawaii at the National Championships this fall. The Mid-Atlantic regional qualifier, which was scheduled to run during a window of April 10-12, has been postponed until August due to a forecast for poor, un-contestable conditions.

Teams for the Northeast event will meet on the beach at 9 am with a possible 9:30 am start time depending on how the predicted small conditions shape up overnight. The unique event series, which has been running since the 1980s, pits four-man surf shop teams (two sponsored surfers and two shop employees) against each other. The winning team from each of the seven regional qualifiers will win an all-expense-paid trip to compete in the National Championship for a cash prize package and title of America’s Most Core Surf Shop.

Last year saw Heritage Surf & Sport Margate swoop in for the win with two-time Northeast Champion 7th Street Surf Shop absent. But 7th Street is back along with a few new shops, so this year should be interesting. The following teams are confirmed to compete:

• 7th Street Surf Shop
• Brave New World
• Bunger Sayville
• Farias Surf Sport
• Heritage Surf & Sport (Margate)
• Heritage Surf & Sport (Ocean City)
• Heritage Surf & Sport (Sea Isle City)
• Inlet Outlet Surf Shop
• Kona Surf Shop
• Wild Ocean Surf Shop

The 2017 Oakley Surf Shop Challenge schedule:

• March 24 – Southwest – Seaside Reef, Cardiff, Calif. – SUN DIEGO
• April 6 – Southeast – Paradise Beach Park, Melbourne, Fla. – SUNRISE
• April 11 – Northeast – Belmar, NJ
• May 25/26 – Northwest – Pleasure Point, Santa Cruz, Calif.
• June 9 – West – 54th or 56th Street – Newport Beach, Calif.
• July 10/11 – Hawaii – Ala Moana Bowls, South Shore, Haw.
• Aug. 18/19 (rescheduled) – Mid-Atlantic – Nags Head, Outer Banks, NC
• Fall 2017 – National Championship – TBD

For all of the latest information including photos, video footage, results and more, check out

Special thanks to Oakley, SURFER and event partners, FCS, Leus and Aluminati Skateboards for their support, without which the Surf Shop Challenge series would not be possible.

About Surf Shop Challenge
Originally conceived to provide a fun and competitive format for the hardcore surf shop riders, the SURFER Shop Team Challenge was one of the most popular and exciting Southern California contests of the early 1980s. Through the years the contest has evolved, with seven qualifying regional events around the country, culminating in a national championship in Bali, Indonesia for the first time in 2012. The underlying principles, however, have remained the same. The Oakley Surf Shop Challenge is still about giving back to the shops, the true backbone of the industry and the heart of the sport of surfing. Each year the competition level rises, the stakes become greater and the prizes become bigger.

About Oakley, Inc.
Established in 1975 and headquartered in Southern California, Oakley is one of the leading product design and sport performance brands in the world. The holder of more than 600 patents, Oakley is a culture of creators, inventors, idealists and scientists obsessed with using design and innovation to create products and experiences that inspire greatness. This philosophy has made Oakley one of the most iconic and inimitable brands on the market, with products that world-class athletes around the globe depend on to compete at the highest level possible. Oakley is known for its High Definition Optics®, which feature unparalleled optical clarity and precision along with impact resistance and UV protection, incorporated into all of the brand’s sun, prescription eyewear and premium goggles. Oakley extended its position as the world’s leading sports eyewear brand into apparel and accessories. Oakley has men’s and women’s product lines that appeal to Sports Performance, Active and Lifestyle consumers. Oakley is a subsidiary of Luxottica Group. Additional information is available at

In 1960, SURFER began as the original surf magazine. With a long history of delivering provocative and insightful editorial features, revealing interviews and award-winning, state-of-the-art photography, SURFER remains the authoritative voice of the surfing world and thus earned the moniker “the bible of the sport.” Through its website, social media channels, magazine, and television programming, SURFER continues to be the most current and reliable source of information to the surf community, reaching more than 22-million active sports enthusiasts. SURFER is published by TEN: The Enthusiast Network. To learn more, visit

About TEN: The Enthusiast Network
TEN: The Enthusiast Network is the world’s premier transmedia network of enthusiast brands, such as MOTOR TREND, AUTOMOBILE, HOT ROD, SURFER, TRANSWORLD SKATEBOARDING, and GRINDTV. With more than 60 websites, 50 publications, 50 annual events, the Motor Trend OnDemand subscription video-on-demand service, as well as the world’s largest automotive and action/adventure sports media platforms, TEN inspires enthusiasts to pursue their passions. For more information, visit