Laird Hamilton, a world renowned waterman and fitness expert, has officially announced the launch of his apparel brand ‘Laird’. As one of the greatest big wave surfers and the co-inventor of tow in surfing, constantly pushing the boundaries of the sport, it seemed like only a matter of time before he emerged onto the surf apparel scene. The iconic waterman has an exponential amount of experience testing performance based athletic apparel and with a little innovative thinking, launched a brand heavily influenced by his active lifestyle.
Laird’s collection is organized into 3 categories all performance based and functional; offshore, fitness, and lifestyle. Laird’s offshore collection focus on hydro efficient styles such as performance hybrid shorts, sun protective shirts, and heat managing wetsuits. His fitness collection features hybrid styles that provide maximum comfort along with technical performance. Lastly, Laird’s lifestyle collection includes classic loungewear pieces that are essential for a casual evening out.
The key components of Laird’s brand were design and functionality. “I wanted to create a line for the discerning man, which would withstand functional demands with a contemporary and multi-functional edge,” says Hamilton, “I wanted to provide my contemporaries with durable, stylish yet masculine clothing that feels unique to the activity he is exploring. It is difficult to find clothing that provides the technical fabrics and tailored construction that is required to achieve this hybrid emphasized by function first.” Laird apparel is the perfectly crafted combination of morning, noon, and night, to satisfy the adventurous spirit of a hardcore athlete.
Laird Apparel will be available tomorrow, October 22nd, at www.lairdapparel.com and at Ron Robinson in Santa Monica, California. For more information please visit the Laird Apparel Instagram, Facebook and Twitter.