Since 2003, the Agenda trade show has been uniting leading lifestyle fashion brands with buyers, investors, distributors, and media, to introduce the best in action sports apparel. Agenda returned last week for two days at the Long Beach Convention Center, complete with food trucks, beer, surfers, skaters, and mountain lovers alike.
Throughout the show, emerging brands had the opportunity to make their mark, and the largest companies in the industry continued to direct the flow of modern youth-culture. The Surf Channel investigated the show room floor for our readers to find the ‘best of the best’ in apparel for fall 2015:
Salty Crew ambassador Nathan Hedge described why he lives the Salty Crew lifestyle.
“The ocean gave me a life, it gave me the incredible opportunity to travel the world and surf. I feel an overwhelming sense of gratitude that it is through the ocean that I have my life back. I’m really passionate about it and I don’t have to be someone that I am not. Hopefully what I am doing can inspire someone else to get back to the ocean, because we as surfers know that we feel better when we’ve been in the ocean, than if we haven’t.” -Nathan Hedge
Professional surfer and part owner of Salty Crew, CJ Hobgood took some time to tell us about how he got involved in the mission:
“When I came on board, Milo Myers (owner of Salty Crew) started explaining his heart to me, and he started telling us how he wanted Salty Crew- Salvaging A Lifestyle For Tomorrow’s Youth. He said he wanted to bring the industry back to the beach because that’s where it all started. He wanted that to happen again and wrap our arms around the industry to get them back there. Everything he was saying to me was resignating so hard, and I was like, “We have to do this.” Those words turned into action, and it has continued to evolve. We want people to go back to the beach. A lot of the time, we find refuge in the sea.” -CJ Hobgood
Element Eden’s fall 15 collection was inspired by the iconic road trip from San Francisco to Big Sur along California’s famed Highway One. With fresh prints, Dijon gold and deep raspberry hues, the collection is complemented by its dresses, versatile sweaters and wovens.
Founded in the heart of Peru, Mipacha footwear is handmade by locals who are being trained as skilled professional artisans. Mipacha supports the impoverished community in their employment endeavors by providing jobs and training to the local people.
Co-founder of Banks and one of surfing’s most stylish athletes, Brad Gerlach, is translating his classic style into sustainable, functional clothing with a high regard for detail. Available online at Banks-Brand.com, this new apparel line offers everything from jackets and fleece, to boardshorts and t-shirts.
Applecoast is an urban street wear retailer based in Bandung, Indonesia, making its way to the west coast. Their mission is to provide great casual wear, all while promoting a humble lifestyle, believing that living with a humble attitude makes life far more joyful.
Want to see more AYC gear? Check them out online at: AsphaltYachtClub.com