On Wednesday, August 6th 2014, O’Neill Women’s hosted a Summer Nights retail event at their flagship store in Santa Monica benefitting Boarding for Breast Cancer. O’Neill offered 25% off for all shoppers with 20% of the proceeds going back to Boarding for Breast Cancer.
O’Neill Women’s top surfer, Malia Manuel, came to mingle with shoppers and take photos in the custom O’Neill Womens x B4BC Fox Tales Photo Booth.
O’Neill also offered a DIY station with turban headbands made out of unused O’Neill Women’s fabric for all guests. The event brought in thousands of dollars in sales that evening, and has helped to continuously raise awareness and foot traffic into the store since taking place.
“The event was a success! It was so exciting to see lots of foot traffic come through – Even more exciting to see women from the industry come together to support a great cause – which ultimately was our goal.” – Michaela Eichenbaum, Retail Marketing Manager.