Roxy is excited to announce Stephanie Gilmore, five-time Association of Surfing Professionals (ASP) World Champion surfer, as the newest addition to their surf team. The news comes at a time when the sports industry was shocked by a daring #WhoAmIJustGuess campaign, a teaser for the Roxy Pro Biarritz, an ASP World Championship Tour event. WATCH IT NOW!
Then, Roxy “unveiled” the second part to the video campaign, announcing the new addition to the Roxy surf team featuring the World Champ ripping on her surfboard:
Roxy, a division of Quiksilver Inc., is one of the world’s most popular active board lifestyle brand for women and girls. They promote female athletes as strong individuals that love sports and excel at what they do. As a world-class athlete and the only surfer to have won a world title in her rookie year, Gilmore is a perfect match for the Roxy Surf Team.
The 25-year-old Australian has been making herself known in the surf community since her first ASP World Champion Title in 2007. Since then she has had four more ASP victories in 2008, 2009, 2010 and 2012. She also has achieved three Hawaiian Triple Crown wins in 2008, 2009 and 2010. In 2011, she won the prestigious ESPY Award, Female Action Sports Person of the Year, and was awarded the Laureus World Action Sportsperson of the Year in 2010.
It is no question that Stephanie has made a smooth transition on to the Roxy team. She has always respected the company and sees herself a perfect fit.
During the announcement, Stephanie stated, “ROXY epitomizes the image and lifestyle I live, both in and out of competition. I’m excited to join forces with such an iconic brand during this powerful time in female surfing.”
Roxy is thrilled to have such a powerful female surfer join the team. Chairman of Quiksilver Inc., Bob McKnight, stated, “ROXY is beyond thrilled to welcome Stephanie to the surf team. ROXY has more world champions and more world titles than any other female brand in the industry – it is only natural that she would be a part of the world’s best female team.”