The 9th Annual Switchfoot Bro-Am presented by Hurley returns to Encinitas, California once again on July 13th at Moonlight Beach. The much anticipated event will feature a charity surf contest, the Rob Machado Bro Junior, and a live performance by Switchfoot. TheSurfChannel.com is pleased to share the first of many live musical performances with the surf community for everyone at home. Watch the LIVE WEBCAST on July 13th until 5PM PST below:
To celebrate our first live performance broadcast on TheSurfChannel.com, we have launched a “MUSIC” tab on our navigation browser, which will feature exclusive interviews with artists and videos from rising stars in surf music and culture.
Check out the preview for this year’s Bro-Am:
All proceeds from this event will be donated to the community of San Diego to help the local at-risk youth and homeless children in the area. The Bro-Am was created to give back to the San Diego community while benefiting local children’s charities through funds raised at a pre-event auction night soiree, as well as from vendors on the beach day-of, corporate surf team entries, sponsorships, and an after-party at the Belly Up Tavern. Since its inception in 2005, the Bro-Am has raised more than $715,000 for San Diego-based children’s charities.
The members of Switchfoot recently created the Switchfoot Bro-Am Foundation to continue their mission of supporting local at-risk, homeless and street kids year-round.
Switchfoot also just announced the tour of their new film, Fading West. Watch the trailer:
“The Bro-Am has been the band’s favorite day of the year ever since we started it back in ’05,” notes Switchfoot’s Jon Foreman. “To see our hometown come together to help out a deserving group of kids is an incredible experience — surfing, music and the San Diego scene at its best.”
This year’s event will welcome back the 2nd annual Rob Machado Bro Junior. Open to youngsters ages 16 and under, the Rob Machado Bro Junior places a premium on the competitor having the most fun. Kids sign up to enter at the Solana Beach Surf Ride location, compete on one of Rob Machado’s boards, and stick around for the day’s festivities. Rather than a financial donation, entrants bring gently-used surf clothes to the beach on competition day as their entry fee.
Four-person corporate surf teams have secured their participation via sponsorship donation to the Switchfoot Bro-Am Foundation. This year’s Bro-Am will feature riders representing Hurley, Billabong, Surf Ride, Shaper Studios, Chelsea’s Light Foundation, Flat Rock Eats & Drinks, Arnette, Dragon, Encinitas Firefighters Association, Univ, and Macbeth, as well as surf legend Rob Machado, and members of Switchfoot. A free concert on the beach rounds out the beach day festivities, with performances by Switchfoot, Gentleman Hall, Pacific Air, 78 Violet and Makua Rothman.
Wait, it doesn’t end there! Bro-Am weekend then concludes with the official after-party at Belly Up Tavern, hosted by Switchfoot and featuring performances by Fiction Family, Alekesam, and Kelley James.
Expanding upon Bro-Am’s relationship with Hurley H2O, for the past few years, the Bro-Am beach experience has been a “single-use plastic water bottle-free event.” Attendees are encouraged to bring a re-usable water bottle to fill up at the H2O station for free, and Hurley H2O provides stainless steel bottles with funds raised supporting nonprofit partners like The Ecology Center.
Continuing its eco-friendly efforts, the Switchfoot Bro-Am will again work with San Diego-based Alternative Power Productions to offer cutting-edge solar-powered sound and staging. Alternative Power Productions utilizes the renewable energy sources of the sun to deliver 100% pollution-free concerts. By using solar power rather than a diesel generator or grid power, the Bro-Am will avoid emitting approximately 1,000 lbs of CO2 into the atmosphere (the equivalent of not driving your car approximately 1,100 miles or the annual sequestration of 66 trees).
And new to this year’s event, the Rob Machado Foundation, dedicated to teaching youth about their impact on the environment, will have a team of surfers and environmentalists managing waste at Bro-Am. The Green Team of high school and college students will ensure that as much waste as possible is diverted from the landfill. The team will educate attendees on proper sorting of trash and recyclables as well as tabulating the total landfill diversion rate. The ultimate goal is to empower attendees to reduce their trash footprint beyond the event. For details about the recycling and greening efforts of Bro-Am, please contact Nicole Cruz at: firstname.lastname@example.org.
For more information about the event and how you can help local children’s charities, visit: http://switchfoot.com