To celebrate the annual International Surfing Day on Thursday, June 20th, the Surfrider Foundation has launched an Instagram contest called “Thirsty Thursday.” Participants who enter the photo challenge have had a chance to win weekly prizes and a Firewire surfboard at the end of the contest.
Laura Lee, Surfrider Foundation Director of Marketing and Communication says of the contest, “When thinking of International Surfing Day activations that would encompass the international community, we decided to go mobile,” and she continued, “By hosting an Instagram contest, we’ll be able to get a glimpse into the lives of supporters worldwide and see how they are getting pumped for ISD.”
Surfrider Foundation has been announcing on Facebook and ISD.Surfrider.org every Wednesday what types of images they are thirsty for that week, including shots of the ocean, waves, beaches and surf among others.
“Thirsty Thursday” kicked off on May 30th, and the last chance to enter will be on June 20th. Contestants need to snap a picture capturing the designated theme and post it on Instagram tagging @Surfrider and using the hashatag #ISD. Photos need to be submitted between 6a.m and 3p.m. PST.
For more information on “Thirsty Thursday,” visit www.intlsurfingday.com.