Dedicated to the preservation of our playgrounds, Surfrider Foundation and Volkswagen of America, Inc. has launched a partnership to encourage people to promote clean water. The Think Blue. campaign developed by Volkswagen aims to encourage people across the country to make positive changes in their lives to ensure the nation’s oceans, waves, beaches and waterways are clean and healthy.
The campaign has been accomplished by Volkswagen worldwide with different partnerships for each country. Now, Surfrider Foundation and Volkswagen share the goal of encouraging more eco-conscious behavior and raising awareness on the simple actions people can take to contribute to a sustainable future.
“For Volkswagen, sustainability is a fundamental part of our brand, and we are committed to not only reducing our own environmental footprint through more fuel efficient vehicles and environmentally friendly operations, but also encouraging consumers to do so,” says Kevin Mayer, vice president of marketing for Volkswagen of America, Inc. “We look forward to joining the Surfrider Foundation in its mission to educate the public about environmental issues that affect our nation’s coastline.”
Volkswagen has donated more than $100,000 to the organization to fund ongoing efforts to protect the water quality of the coastlines and watersheds.
“We are thrilled to team up with Volkswagen and have their generous support,” says Laura Lee, Surfrider Foundation’s Director of Marketing & Communications. “Think Blue. embodies Surfrider Foundation’s mission through empowering individuals to take simple actions in a fun, engaging way that add up to make a big difference.”
To find out more about Surfrider Foundation’s partnership with Volkswagen and Think Blue. visit: www.surfrider.org/partners.