GrindMedia, a division of source Interlink Media and a renowned action sports and entertainment company, has now acquired TransWorld from Bonnier Corporation. GrindMedia is now expanded to the acquired brands of Transworld SURF, Transworld SNOWboarding, Transworld SKATEboarding, Transworld Ride BMX, Transworld Motocross, and Transworld Business. The new acquisition now positions GrindMedia as the clear leader in action sports media by connecting advertisers and consumers. The combined business will now rake in a monthly average of 30 million outdoor enthusiast.
Persons such as Norb Garrett, Senior Vice President and Group Publisher of GrindMedia as well as Chris Argentieri, President of Source Interlink Media have shared their positive enthusiasm on the Transworld family joining GrindMedia.
Norb Garrett Senior Vice President and Group Publishers of GrindMedia notes, “the addition of these fantastic brands to the GrindMedia portfolio further underscores our commitment to the belief that unique, quality content of the foundation of today’s dynamic enthusiast media company. Like our readers and our advertisers, we are passionate about these sports and we look forward to the Transworld family joining ours at GrindMedia.”
In making the announcement, Chris Argentieri, President of Source Interlink Media comments, “the Transworld acquisition is the latest in a series of significant acquisitions SIM has made in the action sports space. As a result, along with continued organic growth, GrindMedia has emerged as the clear leader serving this highly engaged and sought after audience. We are looking forward to developing our audience further, while leveraging Grind’s expanded reach to help our marketing partners deliver their brand’s message, in innovative and meaningful ways.”
Established in the early 80’s, Transworld is a well established and well respected outlet. The individual titles obtained adds to the long and rich history of strong voices that are committed to their respective sport and serves as a trusted outlet for the close knit community that it serves. Upon the acquisition, the talented and dynamic team of TransWorld will remain located in Carlsbad, California. The financial terms of this acquisition will remain disclosed.
Concluding the release, Dave Fregang, CEO of Bonnier ends with, “the TransWorld brand demonstrated vision in how their audiences were changing the way they consumed content, and their efforts to adapt to these changes have provided valuable lessons for elsewhere within Bonnier. We wish them all well with GrindMedia.”