With more than 15 years of experience within the action sports industry, Anthony Cazottes has joined Electric as the Sales Director of Europe, the Middle East and Africa.
“I am really excited about joining Electric and the Kering group. The brand vision and philosophy are close to my values and I feel confident we can build a bright future with a great team of people. Despite a tough economy here in Europe I believe we can take Electric to its full potential relatively quickly by being smart on our distribution strategy.” Expressed Anthony Cazottes.
Cozottes action sports career began at Quiksilver Europe where he charted new territories and expanded the brand for six years. Starting in 2008 Cazottes spent 4 and a half years rebuilding the sales team at Nixon Europe. Most recently, Cazotte was the Director of Sales for the iconic French surf brand, Oxbow.
“Anthony brings a unique blend of experience, enthusiasm and drive to the Electric team. These qualities coupled with his distribution knowledge and discipline will be key components for the brand reset and positioning in the EMEA markets. This is an exciting time for Electric and everyone involved.” Said Reid Pinder, Managing Director of Electric EMEA.
Electric is a global sport and lifestyle accessory brand located in Southern California’s rich action sport culture. Electric designs and markets an extensive line of sunglasses, snow goggles, backpacks, luggage and accessories through action sport and sporting good retail stores. For more information Electric visit www.electricvisual.com.