Moonlight Beach will once again host the 9th Annual Switchfoot Bro-Am on July 13th in Encinitas, California. This special event will include a charity surf contest, a nerf surf jousting exposition, The Rob Machado Bro Junior, and of course, a live performance on the beach by Grammy Award winning band, Switchfoot. More live bands and action will take place at the Belly Up Tavern After-Party just down the road.
All of the funds raised are to benefit the San Diego community, especially the local children’s charities, which the Bro-Am has raised a total of $715,000 for them since 2005. In response to the momentum of fundraising through the Bro-AM, Switchfoot decided to form the Switchfoot Bro-Am Foundation to continue supporting local at-risk and homeless children throughout the year.
“The Bro-Am has been the band’s favorite day of the year ever since we started it back in ’05,” notes Switchfoot’s Jon Foreman. “To see our hometown come together to help out a deserving group of kids is an incredible experience – surfing, music, and the San Diego scene at its best.”
The 2nd Annual Rob Machado Bro Junior will also be returning to the festivities. Only open to surfers ages 16 and under, kids can sign up at the Solana Beach Surf Ride location and then compete on one of Rob Machado’s boards and participate in all of the other fun activities hosted for the day. Entrants can bring gently-used surf clothing to the competition as their entry fee.
Four-person corporate surf teams secure their participation via sponsorship donation to the Switchfoot Bro-Am Foundation. Throughout the years, the contest has featured riders representing Hurley, Billabong, Channel Islands, Surf Ride, Macbeth, Dragon, Surfer Magazine, the Encinitas Firefighters Association, and many more, as well as surf legends Tom Curren and Rob Machado, and members of Switchfoot.
The Switchfoot Bro-Am is a ‘single use plastic water bottle free event,’ encouraging participants to bring a reusable bottle. As a part of a strong relationship with Hurley H2O, there will be a free water station to fill up reusable bottles, with stainless steel bottles for purchase with funds donated to support nonprofit partners like The Ecology Center.
Solar power sound and staging will be used to run the entertainment as a part of the San Diego Based Alternative Power Productions. Alternative Power Productions utilizes the renewable energy sources of the sun to deliver 100% pollution-free concerts. By using solar power rather than a diesel generator or grid power, the Bro-Am will avoid emitting approximately 1,000 lbs of CO2 into the atmosphere (the equivalent of not driving your car approximately 1,100 miles or the annual sequestration of 66 trees).
Watch some of the action from the 7th Annual event!