Southern California based surf apparel company, Toes on the Nose continues their Select Artist Series for the 2013 spring collection – featuring artist Sydney Hensler. Hensler captures the essence of her personal experiences and adventures.
Drawing inspiration from her recent trips, interest in Wild West nostalgia and surf slang, Hensler will be featured in the Select Artist Series with four exclusive designs.
“Some of my designs really are simply an observation and visual summary of the California surfing culture – while slightly mocking it,” said Hensler. “While I’m guilty of partaking in the image-based lifestyle myself, I still think it’s amusing how much style and image play into surf culture, including the different layers between ages, mode of surfing and how what you ride may or may not determine your dress code and your posse. I like them all, all ages, all boards, all styles – and I hope to reflect that in my designs.”
Hensler’s personal favorite, the “whale shark” was inspired by a Toes on the Nose surf trip. While visiting Costa Rica, Hensler and her fellow lifestyle ambassadors had the opportunity to swim with whale sharks. Toes on the Nose lifestyle ambassador, Charlos Bentley wanted to do more than just swim with the sharks, he had to surf one. By jumping on its back and holding the dorsal fin, Charlos inspired Hensler’s favorite design – “Charlos.”
Hensler, an Orange County native, traveled south to pursue her degree in Art and Graphic design at San Diego State University. Three years ago, Hensler joined the Toes on the Nose team as a surf instructor. She quickly migrated to the Laguna Beach shop, where her designing and merchandising expertise was put to work as an assistant manager. Since her inaugural Select Artist Series debuted in spring 2012, Hensler has been featuring her longboarding inspired art.
The collection will be available at select retailers February 1, 2013 for $30. For more information, visit toesonthenose.com.