Pura Vida has created a bracelet to remember those lost at the Sandy Hook School tragedy. One hundred percent of the proceeds will be donated to My Sandy Hook Family Fund, which is a charity established by local families and friends of the Sandy Hook School. Pura Vida hopes to directly help out those effected by the tragedy and has already raised $12,500!
A message from the community members: “We are the parents of the children who survived. We are the classmates, friends, and the little league coaches. Sandy Hook is where we live — it is our proud community. We ask the world to join us not only in our grief but also in our burning need take some of the burdens off these families in their time of incredible pain. To bear their cross in some small way. We intend to use donations to pay for immediate needs, including funeral services, as well as ongoing living expenses such as food, mortgages payments, daycare, insurances and fuel until they are back on solid ground. Please help us help our own neighbors beyond sharing their tears. All net funds received will go directly to the families who lost children and immediate family members.”
Pura Vida has always believed in giving back. They have made it their mission to change the way people treat our oceans by donating a percentage of proceeds to The Surfrider Foundation as well as providing full time jobs in Costa Rica. Pura Vida translates into “pure life”…a lifestyle focused on simplicity.