John John Florence (HAW, 20) was the big news buzzing around the tradeshow floor at The Agenda Show this weekend, as the Hurley booth hung up the face of their new poster boy. The young Hawaiian surfer has unofficially traded from a longterm relationship with O’Neill to the fastly growing umbrella of Hurley.
Florence had been an O’Neill team rider since he was 6-years-old.
After Nike migrated their surf team to Hurley just before the New Year’s countdown, it seems like the new giant has absorbed an enormous group of talent and paying the price. Although Hurley has yet to comment or release an official statement on the trade, the buzz in Long Beach, California this weekend was a spark to light up the media, now hearing word of over $1 million involved in the acquisition (unofficially). In order for Hurley to commit, it was reported that Florence would have association with Nike’s shoe sponsor, meaning he would also have to drop his Vans sponsorship in addition to O’Neill.
John John Florence (HAW) has unofficially traded his longtime-standing O’Neill team contract to the Hurley umbrella. Photo: Surf Channel/Emily Goodman
As one of the most well-paid athletes in the sport with the big swap, all eyes are on the young Pipeline perfectionist going into the new year.
“The game gas changed,” shared Hurley ambassadors.
Official remarks are said to be released in the coming days.
“A formal announcement will go out this upcoming week,” Hurley’s Evan Slater told The Surf Channel.