Dual World Title Champ, Mick Fanning, was an integral part of Rip Curl’s newest line of Mirage boardshorts. The MF1 incorporates Rip Curl’s innovative design and attention to detail in creating the world’s first boardshort that utilizes one piece construction. Yeah, you heard right–one piece. The boardshort line and campaign features Rip Curl team rider Mick Fanning who played a pivotal role in product concept, design, color way and construction.
The MF1 features one piece construction fused together with STL illusion tape which eliminates seams and abrasion points. Fewer seams means less friction in the water which makes for better performance. Using this revolutionary construction, the MF1 creates a “seamless reality” and supreme comfort. Fanning, currently ranked No. 3 in the World Tour lineup, will look to showcase his signature high performance surfing and make a run for the World Tour title at the Billabong Pipe Masters beginning December 8, 2012. Check out the videos below to learn more about the MF1.
It’s safe to say that Rip Curl has done it again by creating products that enable surfers around the world to ‘live the search’ for perfect waves and endless barrels. The Mirage Board Short–like wearing nothing.
There is only 1 Mick Fanning. World Champion. Lightning fast. Performance driven. He demands excellence in the products he wears and no other product gets more use than his boardshort. Introducing the Mirage MF1. The Ultimate Boardshort in comfort. The first boardshort ever to use a revolutionary one piece construction fused together with STL illusion tape, eliminating seems and abrasion points. A single piece of fabric is rolled until it meets ends, fused and taped together, literally creating a “seamless reality” and supreme comfort. -MF1
Fanning has personally been involved and hands on with the MF1 project since it’s conception. Getting deep in the creation process from fabric selection to colour choice and design. The result is revolutionary The MF1. A short designed to enhance the surfing experience and provide maximum comfort through every move. Style is something Mick has developed and fine tuned over years in the water and the MF1 is a compliment to that evolution. A slick all black body with hints of pop colour, the MF1 truly connects to its creator. The ghost waistband of the MF1 also pays homage to the seamlessness nature of the short adding to the package. Laminating a laser cut fabric to the outside of the waistband removes chafing and poor fit. The MF1 is Mick’s favourite signature Mirage of all time and he describes it as simply “Hands down the best range Rip Curl has done to date.” -MF1