Written by:Emily Bates
San Clemente, California hosts one of the most exciting ASP World Tour stops at San Onofre State Beach’s Lower Trestles for the 2012 Hurley Pro. Not only are the athletes anxious to prove their capability of owning a world title, they are out-of-their-minds stoked to be surfing this world-class wave.
Impressively innovative and young competitors like John John Florence and Gabriel Medina threaten the current race for the world title. This means that the established legends like Mick Fanning, Kelly Slater and Joel Parkinson can’t sit comfortably in their top positions on the board. This year, the 32 world tour competitors will battle for the win with 4 wildcards to stir the pot.
Hurley has made sure that surf fans around the world will have the contest with them no matter where they go with the App for the iPhone and iPad, as well as a LIVE webcast online. Multiple camera angles and water cams will deliver competition heats along with exclusive behind-the-scenes moments. Last year’s highlights included the single largest first place and overall prize purse in ASP World Tour history; $105,000 first place prize and $400,000 overall. The first place prize money remains a question as we await the opening of the event.
“California State Parks is pleased to once again host the 2012 Hurley Pro at San Onofre State Beach – Lower Trestles. With this world famous surfing break known for consistently producing contestable waves and Hurley’s reputation for treating the competitors as the world class professionals that they are, this year’s event promises to be one of the best ever,” said Rich Haydon, Park Superintendent.
“Every year, we strive to make the sport of surfing better,” says Hurley VP of Sports Marketing, Pat O’Connell. “And the Hurley Pro is the perfect venue to achieve that. From the world’s best surfers to the fans on the beach to the online audience, we’re looking to elevate the experience across the board.”
“Hurley is a company based on inclusion,” says chairman and founder, Bob Hurley. This philosophy applied to Bob Hurley’s early years as a Huntington Beach shaper, working with friends alongside the world’s best athletes to make a better surfboard. It applied to the company’s launch in 1999, when Hurley decided to start a brand that was a true microphone for youth. In 2002, Hurley was acquired by Nike — the largest and most influential sporting brand in the world. Inclusion remains a guiding principle of the company today, where innovative products like Phantom Boardshorts and game-changing events like the US Open of Surfing continue to redefine what is possible in our world. Hurley headquarters are in Costa Mesa, CA with international offices in Sydney, Tokyo, Barcelona and Bali.
Watch the Hurley Pro LIVE from September 16 -22 on www.TheHurleyPro.com.
Check back on TheSurfChannel.com for the up-to-date results.