Written by Christina Higham, Images by Shannon Marie Quirk
If you’ve been lucky enough to surf in San Francisco, chances are you’ve seen locals rocking t-shirts and hoodies in town emblazoned with the words “San Franpsycho.” Founded by California natives Andy Olive and Christian Ratzen, the brand actually got its origins as a surf film about a local surf crew back in 2005. Inspired by the success of the film, the boys started producing live silk screening on t-shirts at parties and festivals around San Francisco, translating the film’s name into a brand which generated a huge cult following, and ultimately established themselves as a community-driven lifestyle brand rooted in San Francisco culture.
Check out the “San Franpsycho” surf film below, the origins of the clothing line:
San Franpsycho’s clothing features clean design and concept, often using their threads as a platform for local artists. Perhaps the most admirable aspect of the brand is it’s intimate connection to the local community, regularly sponsoring local beach clean ups, fundraisers for non-profits, and scholarship programs.
The Surf Channel was stoked to get the chance to stop by San Franpsycho’s booth at the Treasure Island Music Festival this past weekend. Both Andy and Christian were incredibly down to earth and helpful despite all the buzz their booth was getting. The boys were featuring everything from t-shirts and hoodies to water bottles and tote bags, and we couldn’t resist snagging a super soft striped tank featuring the brands original Golden Gate Bridge logo.
Check out their website at www.sanfranpsycho.com to pick up some gear for yourself and read more about the brand. If you find yourself in San Francisco, head on over to their store at 505 Divisadero St.
About the author: Christina Higham is a UCLA graduate currently residing in San Francisco, California. She is a surfer, dancer and music enthusiast, inspired by local flair and progressive style.