Good vibes echoed throughout the Long Beach Convention Center between the surf, snow and skate scene at the Agenda Trade Show. With innovative ideas and products, hundreds of companies within the action sport industry brought the best of the best to share with others.
The Surf Channel was able to get a sneak peek of the latest swag, technology, and athletic supplies within the action sports world. Check out some of the gold nuggets discovered at the Agenda Trade Show.
Etnies footwear has released a revolutionary feature of shoes specially made for all outdoor activities including surfing, hiking, running and of course, skateboarding. The new STI Evolution Foam technology is ultra-lightweight, creates durability along with abrasion-resistance and a high-impact rebound within one piece of foam in the midsole. With a heel lock-in strap, breathable holes and a tire-like grip, the Etnies Scout shoe can also be used as surf booties for better grip in cooler climates. Not only is the new Etnies footwear good in the environment but it is good for the environment. Every Etnies STI foam shoe that is purchased, goes to the “Buy a Shoe, Plant a Tree” program which focuses on reforestation in Brazil.
The Etnies Scout shoe collection made of new, light, STI evolution foam for men, women and children. Photo: The Surf Channel/ Selma Al-Faqih
As for any outdoor-active adventurists who enjoy some tunes, Outdoor Tech offers various products that are solid and safe for outdoor weather and environments including sand, dirt and moisture. The Turtle Shell wireless audio is water-resistant and is easily portable with no plugs involved.
Listen to the Outdoor Tech Turtle Shell wireless audio through Bluetooth. Photo: The Surf Channel/ Sk8ie Magana
Skateboarding at night has been taken to a whole other level thanks to Sunset Skateboard Co. with the creation of light up wheels, known as LED (Light Emitting Diodes). The Flare LED wheels are rated to last up to 100,000 hours and are powered by the motion of the rolling wheel.
Flared LED wheels by Sunset Skateboards Co. require no batteries. Photo: The Surf Channel/ Selma Al-Faqih
New apparel line Asphalt Yacht Club, has hit the skate scene to bring a fresh look to the streets. Created by professional skateboarder Stevie Williams, friends and skateboard champion Nyjah Huston, Riley Hawk, Justin “Figgy” Figueroa, Stefan Janoski, Ben Nordberg, Derrick Wilson and Blake Carpenter are along for the ride of AYC to represent skateboarding with style.
Professional skateboarding Champion Nyjah Huston reps the new Asphalt Yacht Club clothing line. Photo: The Surf Channel/ Selma Al-Faqih
Who said you need a fancy shmancy camera to take professional photos? With the help of Olloclip lenses, anybody with an iPhone 5, 4s or 4 can choose their style of photography to capture that unforgettable moment, whether on a skateboard, on the beach, or in the mountain tops. Olloclip offers various adaptable lenses such as a fisheye, macro, telephoto,and polarized lens that attach onto the iPhone.
Olloclip fisheye lens captures winner Ben Hatchell’s air at the Van Doren Invitational. Photo: The Surf Channel/Sk8ie Magana